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In 1998, the Chilean Fruit Industry
upped its ante, launched a new logo and encouraged
both trade and media visits to Chile to enjoy the
natural wealth of the country.
ASOEX developed in 1999 a specific
web page for the European market, with generic information
on the Chilean fruit producer-exporting sector.
Also in 1999, 385 schools in England
were targeted with sampling and information.
The promotion of the educational "BPA
Programme" began in the year 2000.
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The Chilean fresh fruit industry
supports Freshfel Europe.
Freshfel Europe is the forum for the European
fresh fruits and vegetables chain. The fresh
produce industry is facing a challenging period
of rapid changes, forcing fresh produce operators
to continuously search for new solutions.
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Freshfel's membership incorporates
both companies and national associations of
importers, exporters, distributors, wholesalers,
retailers and their service providers and serves
as a discussion forum.
Among the topics discussed within Freshfel
Europe's various divisions are : food safety,
traceability, certification, market access barriers
in third countries, trade facilitation, fresh
produce wholesale markets, EU bilateral trade
negotiations, WTO negotiations, reform of the
Common Market Organisation for fruit and vegetables,
EU export policies, phytosanitary and pesticide
legislation, EU enlargement and promotion.
On these topics (and many more), Freshfel Europe
regularly strategy documents to communicate
the views of the European fresh produce industry.
Link a www.freshfel.org |
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